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Colgate MaxFresh: Targeting African-American Selects Via Urban Storylines

August 27, 2011

FOMN worked closely with Uniworld to craft a highly engaging campaign featuring the fictional character "MaxFresh" and his dating exploits. Max was designed to mirror the modern dilemma of dating in the urban space while maintaining a cool aire and fresh breath with the goal of getting the kiss. See the storyline reveal below:

The strategy called for this series of banners to run across African-American select top tier sites with an average CTR of 3.41% engagement with audiences 18 to 35 and 2.8% with audiences 35 and up. 

 

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