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Home Depot: Attract African American Selects With Stylish Summer Grill Advertisements

July 12, 2012

Home Depot engages FOMN through their agency of record for ethnic marketing to produce a series of summertime promotional ads for the summertime cookout season. The ads were run across top tier African American web destinations on top level pages as well as lifestyle content selects.

The messaging on specifically targeted ads focused on "The Trill Of The Grill". The cookout season in the AA community is a busy time for stores that sell grills so Home Depot wanted to be highly visible during this time. The ads showing merchandise showed a variety of grills from the affordable to the aspirational grill. The ads where a major success for Home Deport.

 

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