Potential Of Us

Verizon partnered with us to execute their 2015 Black History Month campaigns.

Objective:

Keep momentum of 2014 efforts into 2015 to build an emotional connection with African Americans by showing respect and understanding their interests and needs.
Evolve the Potential of Us program and the Tech Renaissance platform to further establish our relationship with the AfA segment by highlighting how Verizon helps propel consumers forward through technology, exclusive content and one-of-a-kind experiences.
Take Black History Month messaging beyond the month of February, make it meaningful and relevant year-round to consumers and Verizon staff of all ages and races.