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Driving Traffic to TastyBite.com via Email Marketing & Paid Media

December 6, 2007

 

 

TastyBite recieved a surge of new traffic to it's web presence and contracted us to develop strategy to convert casual web traffic to consumer level traffic through email based incentives.

 

Objective:

 

  • Increase site visitation from non-users
     

  • Generate brand awareness

 

 

Deliverables:

 

  • Develop an email campaign to avid golfers that have had little to no exposure to TastyBite.
     

  • Campaign should serve as an introduction to the brand, product positioning and product benefits.
     

Results: 

 

  • Due to the high number of page views, we have changed the product name from Summer Variety Pack to Variety 3 pack and updated the description in effort to increase the conversion rate.

 

 

 

 

 

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