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Driving Traffic to AminoVitalGolf.com Email Marketing & Paid Media

November 1, 2007

 

The aminovitalgolf.com site was launched in May 2007.  Since its debut, the site has averaged approximately 100 visitors/day.  Concerted efforts have been made to optimize visibility on organic and paid media searches. 

 

Objective:

 

  • Increase site visitation from non-users
     

  • Increase sample requests and registration
     

  • Generate brand awareness

 

 

Deliverables:

 

  • Develop an email campaign to avid golfers that have had little to no exposure to Amino Vital.
     

  • Campaign should serve as an introduction to the brand, product positioning and product benefits.

 

 

 

Results: 

 

  • Due to budget and performance, the content network has been severely restricted to allow visibility on the search network.
     

  • If budget allows, content network will slowly be reintroduced into account based on performance.
     

  • Within Search, budgets have been redistributed amongst existing campaigns to allow for search induced conversion points.
     

  • AminoVital branded keywords have been added to the account.
     

  • The AminoVital brand Campaign (not golf specific) has also been added.
     

  • Keyword additions have been implemented into the account.
     

  • Underperforming adgroups such as golf towel have been inactivated.
     

  • Creatives have been modified to increase click through rate and improve appearance.
     

  • Max bids have been aggressively raised to maximize visibility on converters.

 

 

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