Driving Traffic to AminoVitalGolf.com Email Marketing & Paid Media

The aminovitalgolf.com site was launched in May 2007. Since its debut, the site has averaged approximately 100 visitors/day. Concerted efforts have been made to optimize visibility on organic and paid media searches.

Objective:

• Increase site visitation from non-users

• Increase sample requests and registration

• Generate brand awareness

Deliverables:

• Develop an email campaign to avid golfers that have had little to no exposure to Amino Vital.

• Campaign should serve as an introduction to the brand, product positioning and product benefits.

Results:

• Due to budget and performance, the content network has been severely restricted to allow visibility on the search network.

• If budget allows, content network will slowly be reintroduced into account based on performance.

• Within Search, budgets have been redistributed amongst existing campaigns to allow for search induced conversion points.

• AminoVital branded keywords have been added to the account.

• The AminoVital brand Campaign (not golf specific) has also been added.

• Keyword additions have been implemented into the account.

• Underperforming adgroups such as golf towel have been inactivated.

• Creatives have been modified to increase click through rate and improve appearance.

• Max bids have been aggressively raised to maximize visibility on converters.