Colgate MaxFresh: Targeting African-American Selects Via Urban Storylines
FOMN worked closely with Uniworld to craft a highly engaging campaign featuring the fictional character "MaxFresh" and his dating exploits. Max was designed to mirror the modern dilemma of dating in the urban space while maintaining a cool aire and fresh breath with the goal of getting the kiss. See the storyline reveal below:
The strategy called for this series of banners to run across African-American select top tier sites with an average CTR of 3.41% engagement with audiences 18 to 35 and 2.8% with audiences 35 and up.