Driving Traffic to TastyBite.com via Email Marketing & Paid Media
TastyBite recieved a surge of new traffic to it's web presence and contracted us to develop strategy to convert casual web traffic to consumer level traffic through email based incentives.
Increase site visitation from non-users
Generate brand awareness
Develop an email campaign to avid golfers that have had little to no exposure to TastyBite.
Campaign should serve as an introduction to the brand, product positioning and product benefits.
Due to the high number of page views, we have changed the product name from Summer Variety Pack to Variety 3 pack and updated the description in effort to increase the conversion rate.