Driving Traffic to TastyBite.com via Email Marketing & Paid Media

TastyBite recieved a surge of new traffic to it's web presence and contracted us to develop strategy to convert casual web traffic to consumer level traffic through email based incentives.

Objective:

• Increase site visitation from non-users

• Generate brand awareness

Deliverables:

• Develop an email campaign to avid golfers that have had little to no exposure to TastyBite.

• Campaign should serve as an introduction to the brand, product positioning and product benefits.

Results:

• Due to the high number of page views, we have changed the product name from Summer Variety Pack to Variety 3 pack and updated the description in effort to increase the conversion rate.