Driving Traffic to TastyBite.com via Email Marketing & Paid Media


TastyBite recieved a surge of new traffic to it's web presence and contracted us to develop strategy to convert casual web traffic to consumer level traffic through email based incentives.

Objective:

  • Increase site visitation from non-users

  • Generate brand awareness

Deliverables:

  • Develop an email campaign to avid golfers that have had little to no exposure to TastyBite.

  • Campaign should serve as an introduction to the brand, product positioning and product benefits.

Results:

  • Due to the high number of page views, we have changed the product name from Summer Variety Pack to Variety 3 pack and updated the description in effort to increase the conversion rate.


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